1. Develop and implement comprehensive brand strategies to elevate the company's image and position in the market. 2. Oversee the creation and rollout of new products, ensuring they align with the brand's vision and customer needs. 3. Collaborate with cross-functional teams to ensure seamless brand integration across all marketing and communications materials. 4. Monitor and analyse market trends, competitor activities, and customer feedback to identify opportunities for brand and product improvements. 5. Lead and mentor a team of branding and product development professionals to foster a culture of innovation and excellence. 6. Evaluate the effectiveness of brand and product initiatives, and implement data-driven optimisation strategies.
Capability :
1. Bachelor's degree in Management, Marketing, or related field. 2. Minimum 10 years of experience in brand management, product development, or a related field. 3. Demonstrated expertise in developing and implementing successful brand strategies and new product launches. 4. Strong analytical and problem-solving skills, with the ability to interpret market data and consumer insights. 5. Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
Additional Requirement :
